PODERcard Debit
PODERcard Debit is a mobile banking app catered to the immigrant community. Jess was responsible for the user experience and user interface design of the whole application from enrollment to peer to peer transactions. Jess and the engineering team had a three month timeline to design and build V1 of PODERcard.
Reached #4 in finance top charts
4.8 app store rating
1 million + downloads
Reached #39 in all apps top charts
Sole designer
3 month timeline
Challenge
The user experience and interface was de-prioritized in the first iteration of the product. As a result, the app accumulated bad reviews and an overall rating of 2.7 in the app store. We needed to start from scratch and re-design the experience before our next round of funding.
Opportunity
Redesign the UX UI of the app as a whole
Address current the gaps and painpoints in the UX
Implement a clean and visually appealing interface
Ship a new and improved design in time to help the funding efforts for series B
Research + Ideation Phase
Being in a series A startup at the time meant having tight timelines. I began conducting my own research since we did not have a research team in place. I went to the consulates and conducted in person interviews about their hardships in the immigration process to get a better sense of their struggles and painpoints. I also developed a set of questionnaires and planned a focus group of 9 target users to get further insight into their needs. Developing empathy was crucial to the success of the design.
UI
One of the questionnaires for the focus group involved color schemes and different UI approaches. Majority of the focus group gravitated towards bright green gradients.
For components, I wanted to take a clean and modern approach that would make the experience easy to navigate but also visually appealing to our core audience.
